The Only Safe Place

The business reality of today is that the only safe place against the raging innovation is to join it. Instead of seeing business—and strategy and business education—as a matter of figuring out how to defeat one’s known rivals and protect oneself against competition through structural barriers, if a business is to survive, it must aim to add value to customers through continuous innovation and finding new ways of delighting its customers. Experimentation and innovation become an integral part of everything the organization does.

via You Don’t Need to Beat Your Competitors, You Need Innovation. | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation..