Imagine a world where citizens eagerly adopt behaviors that public agencies promote, from getting annual flu shots and drinking only eight ounces of soda pop at lunch . . . to locking up firearms and not texting and driving . . . to using mass transit and reducing use of chemicals on lawns . . . to registering their pets and frequenting public libraries. This is a world that a strategic social marketing approach can help create.
via What is Social Marketing? What’s in It for Public Agencies? | PA TIMES Online.