Creating An App to Market Your School — THE Journal

As mobile engagement spreads to communities large and small, everyone from the corner coffee shop to your local library is launching an app. Now even schools and districts are reaching out.

Custom mobile apps, which typically function as condensed versions of a school or district website, are a nascent, but growing, trend. Most help parents and students catch up on the latest news or browse specific information, like teacher contact information sorted by school or last name, along with calendars, news briefs, and even photos. Many offer only basic navigation and a perfunctory interface.

via Creating An App to Market Your School — THE Journal.