Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. It’s why a target customer should buy the product.

But value propositions go beyond just products. Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you’re the one to pick. It’s why to hire you, not someone else.

The question is this: How do you develop a powerful PVP?

via Build Your Personal Value Proposition – Bill Barnett – Harvard Business Review.