Great table of topics and examples…
In an era of resource shortages and empowered consumers, companies must grow in a responsive and sustainable manner.
https://yourstory.com/2019/05/frugal-innovation-navi-radjou-jaideep-prabhu
Jim McLaughlin's Blog
Timeless Stories for My Brain and Yours
The six principles of Frugal Innovation – and why India can be a trendsetting practitioner and thought-leader in this space
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