You know about the “elevator pitch.” It’s the concept of being able to explain an idea in 30 seconds or less, about the time you’d spend talking to someone in an elevator. It’s a great test for any idea since the longer it takes you to explain said idea, the less grasp you really have on it.
via Quick pitch: The art of telling your story in two minutes | Journalism 2.0.
Jim McLaughlin's Blog 